boundary maps

I worked with the Metropolitan School District of Wayne Township to recreate the district’s existing boundary maps for its preschool, elementary schools, middle schools and secondary schools. Nineteen maps in total, I redrew and redesigned the art with a more streamlined aesthetic, offering improved visual clarity and a cleaner, more unified brand presentation. Below is an example of one of Wayne’s former maps paired with the refreshed version I provided.

FORMER map design/layout

NEW map design/layout

website launch: the independence academy

I had the privilege of helping to support IA’s mission by partnering with the school to build their new website. I started by polishing up the logo, rethinking all branding elements, and creating an updated online presence. The best part of the project was the day I was onsite with my Nikon to capture images for use on the website. I drove away with a full heart—The Independence Academy is a brilliant place with the coolest of kids and teachers.

old school

Another fun project for Chrysalis Hardwoods: old school trucker hats with woven patches! I sourced a company in North Carolina who specializes in custom patch hats, and they delivered on quality. Brad, my client, texted me this photo the day they arrived to his office (cleverly posed on one of his beautiful hardwood floors).

website launch: supreme care cleaning

Supreme Care Cleaning is new to Indianapolis, offering interior cleaning services for homes, Airbnb/Vrbo properties and small businesses. The client came up with the name, and from there, I developed the brand with full creative license. I also shot the custom images and video used on the website, having suggested we hold a photo shoot to ensure a more authentic presentation.

new logo

A previous client approached me for creative help with a new home service that he and his business partner formed. I’m currently in the process of building Supreme Care’s website, after completing its identity design, color and typography palette, and stationery suite.

vehicle graphics

As the final project in Chrysalis Hardwoods’ brand overhaul, I created vehicle graphics for the company’s fleet of trucks and trailers. Brad Nelson, the owner, snapped the images below on the day he picked up the completed vehicles from the installer, and texted them to me in excitement. Chrysalis now has bold, free advertising while traveling on the road from job to job, and when the trailers are parked for the duration of jobs.

2023 jvc magazine

I just finished the seventh issue of JVC Magazine, an annual project I’ve been designing since 2017. A sampling of just a few of the pages for this special organization…

recruitment booklet

Just a few of the pages from Catholic Theological Union’s new recruitment booklet, which began with a photoshoot last autumn. After an intense copywriting and design process, we recently went to production and the finished goods are now being used across the globe from the Chicago campus.

recognition wall

Upon the culmination of Catholic Theological Union’s 50th anniversary fundraising campaign, I was asked to conceptualize a space—a dedicated wall inside of the school—to honor donors who gave gifts of $500 to over $1 million. The former plain white wall was transformed from rendered concept (first image) into reality, and my client excitedly sent me a photograph of the space amid its installation (second image).

career fair signage

The presence of a new 87-inch retractable banner will help River Cities Engineering’s booth stand out at a job fair they’re attending at Iowa State University in February, as our client Tom, one of the firm’s partners, is modeling upon the finished banner being delivered today!

website launch: chrysalis hardwoods

Pure Design managed a full rebranding in 2021 for Chrysalis Hardwoods, breathing new life into the company by developing a fresh identity and establishing cohesive font and color palettes. Fast forward to today, and we’ve now completed their brochure website. Fun fact: previous to the recent launch, Chrysalis had no web presence.

lake home

A Chicago-area client contacted me earlier this year during construction of his Michigan vacation home, requesting that I develop an identity for the lake property. Ultimately, he decided to have the concrete company stamp the logo into the driveway. It was necessary to make minor tweaks to some of the finer details (the intricacy of the trees and the shadowing of ‘Trails End’), as the machinist was otherwise unable to create such an elaborate template specific to concrete stamping. My client recently texted me a photo of the finished driveway (ta-da!), which welcomes guests upon their approach to his family’s new, happy place.

website launch: river cities engineering

River Cities Engineering provides electrical engineering and construction services to the commercial sector. In 2021, we worked on a brand refresh, part of which included building a new website. The “before” and “after” screenshots below showcase the transformation. See more at rivercities.us.

NEW home page

OLD home page

NEW services page

OLD services page

NEW values page

OLD values page

NEW safety page

OLD safety page

packaging redesign

The details matter at Kurr Aesthetics and Med Spa. After a long development and production process, we celebrated the launch of their new gift card packaging for the 2021 holiday season, and also released new retail bags which we’ve paired with rich, black tissue to stay on-brand.

a new identity

the old logo

the new logo

My path crossed with Brad Nelson of Chrysalis Hardwoods when he was recommended to me by my contractor upon asking for a referral — I was looking to hire a company to refinish my hardwood floors, and Chrysalis came with high praise. As Brad and his crew were working in my home this summer, he mentioned wanting to work with me on developing a website, as the company had no online presence. After reviewing his materials, I suggested we first begin with redesigning the logo (the transition from ‘old’ to ‘new’ is featured above). After designing business cards, yard signs, machine labels, an advertisement and other marketing materials for Chrysalis, we are now advancing to the website as our final assignment.

packaging pre-launch

I’ve been working on new gift card packaging for a boutique retail client, including specialized boxes and a custom sleeve. In presenting these ideas, I source samples of the proposed paper stocks and create unprinted mockups so the client can not only better visualize the concepts, but tangibly hold them. Details such as weight and texture equally communicate a brand, and must be considered in the design and production process.

View fullsize

View fullsize

a new identity

SoulCore is a sensory experience that integrates prayers of the rosary, sacred art, music and candlelight with core strengthening, stretching and functional movements — inviting participants to nourish body and soul.

I began working with co-founders Colleen and Deanne to “UP-brand” (as we called it) the company’s logo, typography and color palette; that is, updating and refining the existing brand elements to better resonate with SoulCore’s vibe. Below is the former identity (how it appeared when the co-founders approached me with the job), followed by the new identity I developed.

the old logo

the new logo

wood shop

A talented woodworker was looking to take his young but rapidly growing business to the next level. By elevating the company’s image (and by transitioning from selling on Facebook Marketplace to an official e-commerce site, which we’re currently building), he knew he could expand his audience and charge rates that were more reflective of the true value of his craft. I redesigned Varcity’s logo to subtly communicate a cornerstone of the business (custom wall designs), lend more immediate professionalism, and better echo the style of its body of work.

the old logo

the new logo

17,000 mailboxes

JVC Magazine recently dropped in the highest number of U.S. mailboxes to date for the organization. Spanning a number of social justice and humanitarian topics, the Fall 2020 issue is chock-full of intriguing articles.

bi-annual newsletter

Learning quickly migrated from on-campus to remote back in August due to Covid-19, but Catholic Theological Union pressed on with its Fall 2020 edition of Logos, the school’s bi-annual newsletter. Content is as rich and intriguing as ever, and CTU’s resilience—like many of my clients—shines as a result.