As a designer, versatility is key. I got a quick schooling from a client in Alabama when I mistakingly referred to his vision as “Star Wars.” After all, Star Trek was his vision, and they are very different. So, once that lesson was out of the way, we went to work on developing a logo for his new family-owned, group transportation company named Starship Coach. We started with the logo and then moved onto graphics (the wrap) for all four sides of the gigantic bus, and then stationery and a retractable banner. Passengers will soon be on the road in this stylish motorcoach.