linnea's lights

I began working with Linnea’s Lights, an American-made luxury brand of home fragrances, earlier this year. The first assignment was to develop new label and package design concepts for the company’s primary collection, which is scheduled to launch on retail shelves late 2019. But, as a business model always one season ahead for the buying market, I was also tasked with refreshing the wholesale lookbook, showcasing the upcoming spring/summer lines.