Since Spring 2018, I’ve been involved in a large-scale project named the White River Vision Plan that has enlisted the expertise of both local and national firms.
About the Project
The White River Vision Plan is a joint effort between the City of Indianapolis and Hamilton County Tourism, Inc. in partnership with Visit Indy’s philanthropic arm, Tourism Tomorrow, Inc. to develop a comprehensive and coordinated regional plan to enhance 58 miles of the White River in Marion and Hamilton counties. The goal of the plan is to create an accessible, recreational and cultural environment that encourages a unique sense of place for the community as a whole.
The Experts
Agency Landscape + Planning, a group of landscape architects, planners and urban designers, has been leading the group of local and national businesses. Agency’s team of local partners includes Christopher Burke Engineering, Engaging Solutions, RATIO Architects, Landstory, Pure Design and more. National team members include Land Collective and Heritage Strategies, among others.
My Role
I launched the project by developing its identity and related branding — the concept of the plan’s color palette, typography, styles and overall aesthetic. As the project continued, I embarked on such assignments as developing presentation slides, an executive summary poster, large-format exhibit boards, and a comprehensive report book.
