Through conversation and recalling personal experiences, BioAlignment’s team works with clients to facilitate memory reconsolidation, which is the process of modifying one’s longterm memory, thus enabling a client to shift his or her undesirable automatic responses and behaviors. For example, those who suffer from anxiety, emotional or psychological trauma, alcohol or nicotine dependence, depression, allergies, arthritis, asthma or physical pain, can benefit from memory reconsolidation therapy.

I began working with Tom DeLano, BioAlignment’s founder, at the start of the year to rebrand his Chicago-based company. The logo assignment is now complete, and I will soon advance to building the company’s new website. Below is BioAlignment’s former identity (how it appeared when Tom approached me with the job), followed by its new identity.

the old logo

the new logo