SoulCore is a sensory experience that integrates prayers of the rosary, sacred art, music and candlelight with core strengthening, stretching and functional movements — inviting participants to nourish body and soul.

I began working with co-founders Colleen and Deanne to “UP-brand” (as we called it) the company’s logo, typography and color palette; that is, updating and refining the existing brand elements to better resonate with SoulCore’s vibe. Below is the former identity (how it appeared when the co-founders approached me with the job), followed by the new identity I developed.

the old logo

the new logo