A talented woodworker was looking to take his young but rapidly growing business to the next level. By elevating the company’s image (and by transitioning from selling on Facebook Marketplace to an official e-commerce site, which we’re currently building), he knew he could expand his audience and charge rates that were more reflective of the true value of his craft. I redesigned Varcity’s logo to subtly communicate a cornerstone of the business (custom wall designs), lend more immediate professionalism, and better echo the style of its body of work.
