As I was working with Orthopaedic Partner, based in Tampa, Florida, on a job involving the company's primary trade show display, they expressed dislike for their logo and felt it needed to be refreshed. So we temporarily halted the trade show project and focused attention to logo development. First thing's first, right? Orthopaedic Partner enthusiastically selected the new design I created, which represents the company in a more stylized, engaging manner.

(the old logo)

(the new logo I designed)