Choosing Home provides high-quality, holistic care to older Hoosiers, and helps with alternative arrangements when remaining in the home is no longer appropriate.

So when the owner consulted me about developing Choosing Home's corporate identity and website, I recognized the job would require me to design these assets through a soft, gentle lens. Jen is now busy serving families and acquiring new clients with her fresh-off-the-press branding, tender heart, and mastery of nursing and social work.

Learn more about Choosing Home's personalized services at choosinghome.care.

Choosing Home's website evokes feelings of warmth and care, two things I made sure to communicate through its design.